Case Studies.

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Case Study: Andrew Barclay 2157

Overview

The Andrew Barclay 2157 project is a heritage locomotive undergoing full restoration. We took over the Instagram account to turn a quiet niche page into a growing brand with real community engagement and fundraising potential.

Our Approach

  • Implemented a clear, consistent content strategy

  • Produced high-quality, story-driven short-form video

  • Established weekly content pillars to maintain direction and momentum

  • Developed a refined brand voice aligned with heritage audiences

  • Applied SEO-driven captions and optimised posting schedules

Results

  • Significant increases in reach, engagement, and follower growth

  • Reels consistently outperforming sector benchmarks

  • Strengthened public awareness and credibility for the restoration project

  • Measurable GoFundMe donations generated directly through our campaign efforts

  • Formation of a more engaged and supportive community

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Case Study: PWR Endure

Overview

We manage the social media presence for PWR Endure, an emerging endurance and performance brand built around discipline, consistency, and personal progression.

Our Approach

  • Implemented a clear, structured content strategy

  • Produced high-quality, motivational short-form videos

  • Established weekly content pillars to maintain consistency

  • Developed a strong brand voice focused on endurance and accountability

  • Leveraged strategic collaborations to enhance credibility

Results

  • Strong and consistent growth in reach, engagement, and followers

  • Reels performing above fitness-sector averages

  • Increased community involvement through challenge-based content

  • Collaboration secured with Cameron Haynes’ new merchandise line, including product reviews on our platform

  • Successful launch of PWR Endure’s first ultra-marathon event, scheduled for the New Year

  • Strengthened brand identity and increased recognition within the endurance niche

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Case Study: Vale of Berkeley Railway (VOBR)

Overview

We manage the Facebook presence for the Vale of Berkeley Railway, a heritage project focused on preserving local rail history. Our work has focused on visual branding and engaging short-form content to strengthen the page’s identity.

Our Approach

  • Created custom banners to enhance the page’s visual appeal

  • Produced occasional reels and short videos to showcase restoration and events

  • Maintained a consistent brand voice emphasizing heritage and community

  • Monitored engagement to understand what resonates with followers

Results

  • Improved page aesthetics and brand recognition

  • Short-form videos and reels achieved above-average engagement for the niche

  • Laid the foundation for increased follower interaction and future content strategy